Articles in Branding & Marketing
A year ago I wrote an article on why every freelancer should have a website where I shared the 5 top reasons why I decided to have an online portfolio as a fulltime freelancer. One year later, my principle has not changed. In fact, I believe that the importance of online presence is an element that every business owner should embrace. Why? Because this time, my online portfolio brings in almost 90% of my clientele with at least 2 to 3 enquiries a week, that’s a total of 12 enquiries a month. How do I do it?
I’ll like to believe that there is no perfect logo in the world but it’s hard when brands like Nike and Apple have come so close to having perfect logos representing their brands. And it …
Businesses often overlook the importance of their logo. Here are some reasons on why your business logo is as important as the business itself.






