How to Pitch Your Logo Design
After you have created a logo for your Client, it’s also important to ensure that your pitch for the job is captivating and reassuring. This is because a logo lasts for a lifetime. Every Client will choose a logo carefully. Winning their heart depends on how you pitch your logo design and how well your Clients can connect to your creation. Here’s a recent logo pitch I did for The Perfect Design (TPD). It may not be the perfect pitch, but I believe that I’ve got most of the grounds covered.
Click here to read Client’s Brief.
This was my proposed logo to TPD and my rationales for it.
The concept behind this logo design is SIMPLICITY. There are a couple of reasons why I choose SIMPLICITY to be the backbone of my design. Here are the rationales for my logo design.
1.) As your website would be a graphic design marketplace, the pages will be colourised with various artwork that requires more attention than your logo. The logo is just a symbol that represents what the website is all about, thus, does not need to compete for attention with the contents. It should be simple, straight to the point with a pinch of professionalism to reflect on perfect design.
2.) A simple logo can be easily used in various medium, especially when it comes to marketing and promoting the website. This simple logo will be able to bring forth the message easily online and offline, which includes printed materials, billboard, web banners, etc. It’s easily adaptable to premium items too such as shirts, caps, mugs, etc.
3.) The fonts chosen are bold and strong to give your brand some weight that this is a serious professional website, at the same time, the gradient colours that brings out the fun and creative elements of professionalism. A simple reflection treatment on the major letter ‘P’ against the ‘D’ makes the logo looks sophisticated and simple at the same time.
4.) A shade of bright blue and green is chosen to represent your brand because green is a refreshing colour that is intriguing and inspiring; while blue is subtle and has a soothing effect to bring stability to the overall feel of the logo.
5.) I didn’t choose to create an icon for theperfectdesign.com simply because your brand is still new. If we were to label it TPD (short for The Perfect Design), you may risk people remembering you as just that and type in tpd.com instead of theperfectdesign.com – thus resulting in lost of incoming traffic. The Perfect Design is very website based, thus branding the complete url name in people’s mind is very important.
6.) The logo is applicable on both dark and light background, standing out attractively without much changes to both version. Refer to attachment to see it for yourself!
7.) I have written a slogan to go with the logo. It is not compulsory to have it with the logo, but nice to as it balances up the logo design perfectly. Without the slogan, the logo is stable. With the slogan, the logo looks equally balance and complete.
The slogan is SUBJECTIVELY PERFECT – which brings out that the definition of perfect is very subjective. At theperfectdesign.com, clients and graphic designers have different perceptions, thus an artwork that is perfect for one, may not be perfect for another. Nevertheless, it’s perfect for someone out there.
As you can see, I have explained how I’ve come to the concept of this logo design so that the Client will know where I am coming from in terms of Art Direction and Visual Idea. Every time I pitch a logo design this way, I realised that I’ve got a 80% chance of success because through this I’ve built a bridge between the Client and myself. And here’s what the TPD had to say after I presented the above rationales to them.
“Thank you for the entries! Also, thank you for the excellent descriptions of your logos! Wow! It really helps us to know where you’re coming from on your entries.”
When you have gotten the Client to sorta like your logo design, it’s time to bring it to the next level. You’ll need to convince them that the logo is workable in various circumstances. This will show them that you have put much thought into your logo design. A good logo should be able to play its part in various form such as billboard, press ads, online, TVCs, and even premium items. Here’s an illustration I did to convince the guys at TPD that I have put much thought into the logo design.
It doesn’t have to be on premium items solely. I have a collection of billboards, newspapers and magazine visuals which I use occasionally to help clients visualise how their logo will look like on various mediums. Once you have explored and presented your case, chances are you have already won half the job.
That’s the power of pitching. Never show your Client just a logo design and expect them to see it the way you see it. Always try to help them understand where the design came from and the inspiration behind it. And then convince them that the logo is effective by implementing it to various mediums and situations. As a logo designer, your job does not lie solely on designing; your job is to inspire others to see how a simple logo can represent their entire brand.