Coming out with great ideas for a good story may be simple as we are surrounded by various elements daily. However, having an idea that could be expanded into a saleable article – that is a challenge.

If you are planning to make money with your writings, I strongly encourage you to conduct a research before you choose the genre/topic of your writing. Go out and explore the publication around you. Pick up magazines that you are able to relate to and study them. Find out who are their target audience, what kind of articles they feature, how they present a write-up, etc. With these findings, you are now one step closer to coming out with a saleable writing.

When you choose publication which you can relate to, you are able to write on issues which interest you. For example, if you are looking at a car magazine, you may decide to share an article on how to choose the right car with the readers. A common story idea like that would have probably been published by the magazine previously. But that doesn’t mean your idea won’t sell!

Rewriting a common idea can be challenging and rewarding at the same time. If you can tell the same story in a new fresh approach, your writing becomes saleable. For example, instead of writing an article on how to choose the right car, you can write one on how to choose the best car within budget constraint – this would attract the younger audience who longed to own a car but could not afford an expensive one.

Change the ordinary to extraordinary – that is the key to a saleable writing. It may be a story or an article of a common topic but with creativity, even the common can be turned into something fresh.

When you can present a common story in a different approach, you have successfully turned your writing into a saleable one because publications are constantly looking for writings which come with a new twist of perception. Your job as a writer is to open the eyes of the readers to look at things your way . Everyone has different way of looking at things. Use it to your advantage.

Originally written by Gina Yap Lai Yoong © 2007

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